LITEXPO
Advertising campaign
THE PROBLEM
For its 25th anniversary, the Baltic Beauty Fair “Pelenė 2018” needed a fresh campaign identity. The challenge was to make one of the region’s best-known beauty events feel current and relevant without losing the recognition built around the Pelenė name.
Our solution
We brought Cinderella into the present. A bold new campaign identity reimagined “Pelenė” as fresh, confident and contemporary, combining expressive photography with a vibrant visual language made for today’s beauty world.
Photography by Santas Mankevičius, Dear Problem
