SERVICES

COMMS STRATEGY

Good communication isn’t about saying more. It’s about knowing what to say, who needs to hear it and how to make every message count.

Good communication starts with a good plan

Your business has a lot to say. But when different teams, channels and campaigns pull in different directions, even great ideas can get lost.

A communication strategy brings everything together. It helps you understand who you’re talking to, what you want them to know and how best to reach them. And, most importantly, how it all connects to your business goals. So instead of making decisions one post or press release at a time, you have a direction everyone can follow.

First, we figure out what matters

We start with your business goals, not a list of channels you feel you should be using. We look at how you’re communicating today, get to know your audiences and explore what others in your industry are saying.

Then we connect the dots. We define your priorities, shape your key messages, choose the channels that make sense and build a realistic plan for putting it all into action. You’ll know what to say, where to show up, who’s responsible and how to tell if it’s working.

What goes into your communication strategy
  • Review of your current communication and channels
  • Key audiences and their priorities
  • Communication goals that support your business
  • Key messages for different audiences
  • Channel selection and communication planning
  • KPIs and ways to measure progress
Less guesswork. More meaningful communication.

One shared direction, more consistent messages and fewer last-minute decisions. Your team gets a strategy that’s easy to understand, practical to follow and flexible enough to grow with your business. Plus, a way to see what’s working and what could work better.

Questions we get about communication strategy services

It depends on what you need. A focused strategy for one audience is a different project from a company-wide communication plan. Tell us what you’re looking to achieve and we’ll suggest the best approach.
Usually around four to eight weeks, depending on the scope of the project, the audiences involved and how much research is needed.
Brand strategy defines who you are and what you stand for. Communication strategy helps you decide what to say about it, who to say it to and where. They work best together, so if your brand strategy isn’t in place yet, that’s where we start.
Yes, both. Your employees, customers and partners might need different information, but they should all recognise the same company behind it.
Of course. Sometimes you don’t need to start from scratch. We can review what you have, identify what’s working and find opportunities to improve it.
Absolutely. We believe a good strategy should make your team’s life easier, not give them another document to keep in a folder. Expect clear priorities, responsibilities and practical next steps.
Yes. We can take it further with tactical communication planning, turning the strategy into everyday content, campaigns and activities.

You've got plenty to say. Let's make sure it all adds up.

Write to us about your problem
Book a 30 minute problem session