ABOUT
We named OUR company after the hard part
We put “problem” in our name because that’s where we like to start. The messy bit. The difficult question. The thing nobody has quite figured out yet. It’s also what shapes how we think, work and build everything we do.
A brand performance company
Not a branding studio, not a media agency, not a production house. A brand performance company treats everything as one job: build the brand, communicate it, and prove it moved a number. Strategy, communication, culture and production run together so nothing falls between the gaps that usually swallow good work.
Why Dear Problem?
Dear problem? It sounds odd until you notice that addressing something directly, by name, is exactly how you start to get on top of it. When the problem is dear, it will disappear. That is the whole idea, and the name keeps us honest to it.
Free the odd,
solve the rest
The odd parts of a brand are usually the valuable parts, the things no competitor can copy. So we protect the odd and get ruthlessly practical about everything else: the systems, the timelines, the proof. Brilliant, consistent execution, at speed. That is the promise, and it only works because production sits in the same building as the thinking.
Every company has a problem worth naming
Tell us yours in a few sentences. We reply within one working day with first thoughts, not a sales deck.