INSTITUT FRANÇAIS DE LITUANIE · ADVERTISING CAMPAIGN
THE PROBLEM
Institut Français de Lituanie wanted to make learning French feel more relevant and inviting to a Lithuanian audience. The challenge was to bring the two cultures closer together and turn language learning into something familiar, playful and easy to connect with.
Our solution
“Think Lithuanian – Speak French.” We created a visual dictionary that translated familiar pieces of Lithuanian culture into French. Local objects and symbols became memorable language lessons, creating a campaign that connected two cultures and gave people a new reason to start speaking French.
