NORDIC BERRY
VISUAL IDENTITY
THE PROBLEM
How do you turn a familiar berry product into something that feels entirely new? Nordic Berry needed more than packaging – it needed a name, a category and an identity that could give a modern twist to the traditional berry preserve while staying true to its natural roots.
Our solution
We created the brand from the ground up – from the Nordic Berry name to Mashie, a new name for a modern take on traditional jam. Inspired by raw Northern nature, we built a visual identity around simplicity, warmth and the richness of real berries. The result is a distinctive brand world that makes the product feel natural, contemporary and unmistakably Nordic.
RECOGNITIONS
Gold at NAPA Baltic 2016
