OPEN HOUSE
MIXED ANIMATION
THE PROBLEM
Open House Vilnius opens buildings that are normally closed, or only partly accessible, for one weekend a year. Advertising it means selling a feeling – curiosity about what sits behind the door – rather than a programme of addresses.
Our solution
A mixed-media animated advertisement paints a surreal picture of diving into architectural experience. Narratives unfold inside Vilnius buildings the public rarely gets to enter, turning the event into an invitation to look rather than a listing to read.