MINISTRY OF HEALTH OF THE REPUBLIC OF LITHUANIA
COMMUNICATION CAMPAIGN

How do we stop corruption and build trust in healthcare? It starts with each of us.

Corruption and bribery are society's bad habits—much like smoking, scrolling, or swearing for each of us individually. We all have our struggles, and change begins by taking responsibility and making the effort to improve.

With this in mind, the Ministry of Health of the Republic of Lithuania's latest campaign associates bribery with these familiar not-so-invited habits. Just as we can kick personal destructive patterns, we can break the cycle of corruption—together.

This vibrant campaign was promoted through various media channels, including social media, digital and outdoor advertising, as well as printed media such as posters and brochures.