DEPARTMENT OF SUPERVISION OF SOCIAL SERVICES
BRAND COMMS
THE PROBLEM
Keeping a watchful eye on people who need a helping hand is quiet work, and quiet work is hard to communicate. The Department of Supervision of Social Services wanted its mission of social support to be legible in everyday communication, not only in its mandate.
Our solution
“Esi matomas. Esi svarbus” – You are noticed. You are noteworthy. The tagline anchored a brand refresh built around the department’s enduring commitment to better social services. The visual system carries it through daily social media communication and the news section of the website, so essential information lands precisely where it is needed.
