TICKING BIOLOGY
VISUAL IDENTITY
THE PROBLEM
Menopause is too often wrapped in myths, softened in pastels and spoken about in whispers. Dr. Jūra Lašas was building an educational platform to translate the science into clear, relatable content, and its identity had to cut through that silence and reach middle-aged women unapologetically.
Our solution
We built the identity around time, science and conversation. The name Ticking Biology says menopause is biology, not a flaw, and the logo blends cues of time and dialogue anchored by a vivid flame – the most iconic symptom, made proud. A feminine but fierce palette makes it visible across feeds and public space, while a typographic system carries evidence-based content and stays easy to read. It launched a brand and started a conversation.
