LITEXPO
ADVERTISING CAMPAIGN
THE PROBLEM
LITEXPO’s Baltic Food & Beverages Exhibition BAF needed a fresh concept and visual language for its 2019 edition. The challenge was to turn a gourmet food event into an experience that could spark curiosity and a sense of discovery.
Our solution
“G.astronomic Odyssey 2019” turned food into a universe waiting to be explored. Familiar ingredients became planets, landscapes and celestial objects, creating a surreal visual world where gastronomy meets space. The concept gave the event a distinctive campaign identity built around discovery, curiosity and the unexpected.
