365 UTOPIA
AWARENESS CAMPAIGN
THE PROBLEM
Waste has become so embedded in everyday life that we barely notice it anymore. From nature and city streets to the idea of exploring space, the things we throw away follow us everywhere. The challenge was to make this familiar problem visible again.
Our solution
365 UTOPIA turns everyday waste into impossible-to-ignore visual stories. Discarded objects appear in unexpected environments – from city architecture and nature to the surface of the Moon – exposing how naturally garbage has become part of our world. A provocative social media campaign invites people to look closer, rethink what they consume and #FocusOnGarbage.
