LABU
RE-BRAND
THE PROBLEM
LABU had outgrown the “healthy food” label. To compete as a snack brand and reach a wider audience, it needed to feel more desirable, contemporary and distinctive – without losing the smarter product choice at its core.
Our solution
The rebrand shifted LABU from “healthy food” to an “awesome and smarter snack.” Bold colour combinations, direct typography and a playful packaging system gave the brand more attitude and stronger shelf presence. Flexible across flavours and easy to recognize, the new identity helped LABU speak to a broader audience and take a confident step into international markets.
RECOGNITIONS
Silver at Balticbest 2022
Silver at NAPA Baltic 2021
Shortlisted at Dieline Awards 2022
Shortlisted at ADC*LT 2022
