EGO SPA
BRAND COMMUNICATION
THE PROBLEM
Luxury and indulgence played with a straight face get dull quickly. EGO SPA was building the opposite – confident, audacious, a playfully arrogant embodiment of ego itself – and the naming and communication had to keep up with the interior.
Our solution
We created the name EGO SPA and adapted the brand’s visual identity for communication, mirroring an interior that blends the sophistication of early 20th-century art deco with the unapologetic boldness of postmodern Memphis. The result is a brand world as elegant as a grand ballroom and as vibrant as a contemporary art gallery – for hedonists and altruists alike.
Illustrations–Indrė Vaičiukaitė
