BOOKSWAP
ADVERTISING CAMPAIGN
THE PROBLEM
A story does not change depending on how many people have read it. That simple fact is the entire argument for swapping books instead of buying them, and it is the one the campaign had to land.
Our solution
Stories stay the same, no matter how many eyes have been on them. The campaign built on the sharing economy’s most persuasive idea, making swapping the smart, eco-friendly way to keep reading – and the world a little brighter, one page at a time.
