URM
VIDEO AD
THE PROBLEM
Having a say in your city’s future can sound complicated. The Ministry of the Interior of the Republic of Lithuania needed to show people that getting involved doesn’t require special knowledge – just the willingness to take the first step.
Our solution
A simple recipe became a metaphor for civic participation. The video breaks an unfamiliar process into something everyone can relate to, showing that shaping the future of your city can be much easier than it seems – you just have to give it a try.