As creative partner we developed the communication strategy and the integrated activities behind it. “Sulėtinkime madą” took on textile waste with expert insight, personal stories and live outfit makeovers. “Maži daigai didelei pradžiai” turned balconies into green pockets with playful seedling kits carrying care tips, poems and Spotify playlists behind QR codes. Add a forest planting video, a tree donation drive and a walking route shaped like Gediminas Tower, and the message holds: it starts small, but it grows.