BIOGROUP BALTICS
SOCIAL MEDIA COMMS
THE PROBLEM
Expertise in biotechnology is easy to hold and hard to show. Biogroup Baltics wanted the people and leadership behind the company visible to the life sciences community, locally and globally – and LinkedIn was where that audience already was.
Our solution
Over two years we built the company’s LinkedIn presence on data-driven content: considered posts, targeted ads and employee spotlight videos that put the people behind the science on screen. The audience grew, reach and engagement rose, and the channel became a space for knowledge-sharing and conversation that attracts top talent in biotechnology.
