GO VILNIUS
COMMUNICATION CAMPAIGN
THE PROBLEM
Who knows Vilnius better than its most iconic locals? Go Vilnius wanted travellers to see the city the way a resident does, which meant finding guides more memorable than another list of recommendations.
Our solution
“Vilnius-gifted travel experience.” Collage-style illustrations brought Grand Duke Gediminas and Barbora Radvilaitė into modern Vilnius, walking visitors to the best spots in the city. The key visual ran across digital and traditional channels, giving travellers a first-hand view through the eyes of its most famous residents.
