AUTOGIDAS
BRAND COMMUNICATION
THE PROBLEM
Can a brand feel friendly? Autogidas set out to become the old petrolhead friend you call before buying a car – the one who answers the awkward questions and settles the hesitations. Building that warmth into a marketplace brand, and doing it honestly, was the work.
Our solution
We re-branded Autogidas around that loyal-friend persona and took it onto the airwaves with an easy-going radio spot: a revving engine, the excitement of a new car, a trusted voice alongside. The brand even admits to being second-best in Lithuania – an ‘honest mistake’ that proved authenticity builds stronger connections than a claim to the top spot.
