SERVICES
EMPLOYER BRANDING
The reputation, story and creative that make the right people want to work for you.
Your reputation as a place to work
Employer branding is the reputation you hold as an employer and the way you communicate it. It covers your employer value proposition, which is the honest, specific reason someone would choose to work for you, and the creative and content that carry it: careers pages, recruitment campaigns, social content, films and the messages a candidate meets at each stage. It is closely tied to your actual culture, because a promise that does not match the day to day experience leads to quick departures. Strong employer branding lowers the cost and effort of hiring, improves the quality of applicants, and supports retention by reminding current staff why they joined.
Finding the true story, then telling it well
We find what is genuinely true and appealing about working with you, through conversations with leadership and staff, then shape it into a clear employer value proposition. We turn that into creative and content for the channels candidates actually use, and we map the messages across the candidate journey, from first advert to first day.
What an employer branding project includes
- Employer value proposition
- Employer brand strategy and creative
- Recruitment campaign concepts
- Careers content and channels
- Candidate and employee journey messaging
- Recruitment film and assets
Better applicants, easier hiring
Better applicants, easier hiring, and stronger retention, because the story you tell matches the experience you offer.