SOLISUN
OOH ADVERTISING
THE PROBLEM
Solisun needed an outdoor campaign that could communicate one simple benefit at a glance – an even tan without swimsuit lines. The challenge was to turn this familiar summer problem into a bold, instantly understandable visual idea.
Our solution
“Leave the tan lines in the past.” We turned the evolution of swimwear – and the tan lines it left behind – into a minimal outdoor campaign for Solisun. A simple visual story showed that while swimsuits have changed over time, there is now an easier way to leave the lines behind.
