ŠIMTMEČIO PREZIDENTAI
AWARENESS CAMPAIGN
THE PROBLEM
Lithuania’s 100th anniversary called for more than another centenary message. The challenge was to find an engaging way to revisit the country’s political history and bring the people who shaped its statehood closer to a contemporary audience.
Our solution
We created “Šimtmečio prezidentai” – an awareness campaign built around the Presidents who shaped Lithuania’s statehood. A series of postcards and monthly newsletters turned historical facts and personal stories into an accessible journey through 100 years of Lithuania’s history.
Content co-creation: Justinas Žilinskas
