ŠVEDŲ PIEVOS
BRANDING
THE PROBLEM
Švedų pievos needed an identity that could communicate more than a new housing development. The challenge was to express a distinctly Scandinavian way of living – calm, balanced and close to nature – while giving the project a clear and recognizable character.
Our solution
The Swedish idea of lagom became the foundation of the Švedų pievos identity. A restrained visual system balances freedom with order, and simplicity with warmth. Distinctive typography, natural imagery and a flexible graphic language bring the Scandinavian character of the project to life across every touchpoint.
