ROKIŠKIS
CULTURAL CAPITAL IDENTITY
THE PROBLEM
As Rokiškis became the Lithuanian Capital of Culture 2019, it needed an identity that could represent both the region’s heritage and its contemporary cultural life. The challenge was to create a recognizable system rooted in local character without making it feel static or historical.
Our solution
Bold graphic symbols inspired by Rokiškis’ local culture, ethnography and nature became the foundation of a dynamic identity for Rokiškis – Lithuanian Capital of Culture 2019. Designed as a modular system, the elements could be combined in different ways, allowing the visual language to adapt across events, themes and communication while remaining distinctly recognizable.
