RITUAMI
VISUAL IDENTITY
THE PROBLEM
How you eat shapes how well you age. Rituami set out to make that a daily habit for older people, which meant building a brand around patience and routine rather than a quick promise of better health.
Our solution
We bottled a dash of balanced wisdom. Rituami became a daily ritual for elders keeping healthy as they age, drawing on Japan – the land of serenity, where people are famously good at aging gracefully.
Gold at Lithuanian Product of the Year 2022. Finalist at Innovation Awards 2022, Best New Nutrition Product.
