PASTATAI KALBA
2D ANIMATION
THE PROBLEM
Architecture is easiest to appreciate from the inside, which is precisely where most people never get. Pastatai kalba, the open architecture weekends run by Architektūros fondas in smaller Lithuanian cities, exists to change that – and needed communication that could travel as widely as the events do.
Our solution
A series of 2D animation ads made the same case each time: access changes understanding. Opening buildings that are usually closed, or only partly accessible, lets people engage far more richly with the built environment they already live in.