ROKIŠKIS
VISUAL IDENTITY
THE PROBLEM
Collaboration, creativity and community pride rarely turn up at the same moment. Rokiškis district had all three, and a chance to align them with Lithuania’s national Open for Co-creation strategy for 2020–2030. But a regional identity only works if the people living there decide to use it.
Our solution
We built the identity with the district rather than for it, combining rokiškėnai enthusiasm with the national Open for Co-creation strategy to give Rokiškis a completely new look. The clearest measure of whether it worked came afterwards – the people of Rokiškis welcomed the change and made it genuinely their own.
