We all know the words. The point is how to play with them wisely. PRIMUS isn't just about legal services; it's about rewriting the rulebook and tossing out the old-fashioned ideas. The New Wave movement became our guiding light for this re-brand. And it went bold. Stencil graphics were our weapon of choice. It's a symbol of renewal, a statement of defiance against the old, and a beacon that speaks directly to the hearts of those who matter most.