DOMDOM
BRAND MARKETING

The reality of your own kitchen vs. those polished, picture-perfect kitchens you see all over social media. Which side are you on? We're firmly on Team Real. We started by putting together the communication strategy & creative concept that helped launch a new brand in the kitchen furniture industry—DOMDOM. The image marketing campaign, packed with life-like photoshoots and a series of video clips, took over TV, social media, digital ads, outdoor spaces, and print—capturing one unapologetic message: your kitchen should serve you, no matter your lifestyle. We showcased kitchens as character-filled spaces where spills, laughs, and late-night snacks are all part of the charm.

The campaign generated widespread attention, driving brand awareness and engagement within the target demographics. And we didn’t stop there; we keep the brand voice alive daily on social media, reaching diverse audiences with content that speaks directly to them. Now, DOMDOM has grown into one of the industry's big players, producing furniture on a full scale, built for real life.