AUTOGIDAS
BRAND COMMUNICATION

Can a brand feel friendly? Absolutely. Picture this: you're chatting with an old petrolhead friend about your car, knowing you'll get all your answers and hesitations sorted. That's the essence of Autogidas' evolving brand personality—a loyal friend always ready to have your back.

We re-branded Autogidas to create this friendly persona and ventured into the airwaves with an easy-going radio advertisement. The hum of a revving engine, the excitement of a new car purchase, and a trusted friend around—all wrapped up in a radio spot. And yes, Autogidas is not afraid to admit they're second-best in Lithuania. Through an 'honest mistake,' we've learned that authenticity builds even stronger connections. So, fasten your seatbelts—your reliable friend in the world of cars awaits.