VILNIUS CITY MUNICIPALITY
COMMUNICATION CAMPAIGNS | EUROPEAN GREEN CAPITAL 2025

For Vilnius, green isn’t just a color. It’s a mindset. A series of everyday choices: drinking tap water instead of bottled, planting a tree, growing mint on your balcony. As the creative partner for Vilnius – European Green Capital 2025, we developed the campaign communication strategy and planned integrated marketing and communication activities supporting sustainable city positioning and tourism.

“Sulėtinkime madą” was a thought-provoking take on textile waste and fashion psychology. The event blended expert insights with personal stories and live outfit makeovers, putting sustainability center stage.

With “Maži daigai didelei pradžiai,” we helped turn Vilnius’ balconies into green pockets by designing playful seedling kits filled with care tips, poems, and Spotify playlists, all accessible via QR codes.

We also created a forest planting campaign video, invited people to donate and plant trees, and helped promote a unique city walking route shaped like the iconic Gediminas Tower, encouraging both residents and visitors to explore the city. Throughout the project, we planned campaign messaging, content ideas, and visuals that encouraged small, everyday changes, like biking, sorting waste, or simply stepping outside.

It starts small. But it grows.